News/Media

Client Relationship Management Outside your Comfort Zone

Client Relationship Management Outside your Comfort Zone

Our industry often gets requests that aren't perfectly suited for our day-to-day core business strengths. Does good Client Relationship Management mean offering everything your client/prospect needs? Most of us have solid strengths in certain fields and weaknesses in...

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Print Ads: the Past or the Future?

Print Ads: the Past or the Future?

Don’t break out the black dress or suit just yet, print ads are still alive- despite the rumors. While digital marketing certainly is the favored contender in the marketing arena, print ads are still powerful. Digital, social, and mobile are the current heroes but in...

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The Key to a Successful Client-Agency Relationship

The Key to a Successful Client-Agency Relationship

We have all had a client-agency relationship that went south – and not for vacation. We can chalk it up to a “learning experience” and continue to think of different ways to communicate how the process works when buying “creative intelligence”. But just when you think...

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Emotional Intelligence

Emotional Intelligence

Workplace Emotional Intelligence is the ability to recognize, understand, and manage our own emotions and those of others. It means being aware that your emotions can have an impact on others in a negative or positive manner; and understanding how to manage those...

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SEO Success Isn’t Overnight

SEO Success Isn’t Overnight

“I want to be ranked by tomorrow.” A lot of crazy things can happen overnight, but SEO success is not one of them. Steer clear from those that promise instant success as it usually equates to more money in the long run to fix their mistakes. Optimizing your website...

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Increasing Workplace Productivity

Increasing Workplace Productivity

Workplace Productivity requires planning. It doesn’t have to be a big plan but putting pen to paper and having your most important tasks in front of you will give you a visual on what needs to be accomplished. A productive day doesn’t always mean getting a lot of work...

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The Value of a Veteran’s Perspective

The Value of a Veteran’s Perspective

The value of seasoned veterans nurturing the younger generations, whether in the workplace and/or in our personal lives, can only help to improve the future. At least we think so. We, as a society need to take more time to appreciate what those who have served can...

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Managing Expectations with Project Communication

Managing Expectations with Project Communication

Consistent and ongoing project communication is the key to any successful relationship. We can all agree that some are better at this task than others. However, if you are managing people, clients, and projects, this skill is not an option- it ultimately leads to a...

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Time for a New Logo Design?

Time for a New Logo Design?

Is your company’s old logo keeping up with the test of time? Are you in denial because you don’t want to invest in refreshing the face of your brand? How do you even know when your brand might need a facelift with a new logo design? Here are a few conditions that...

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High Quality Content, or Fast & Cheap?

High Quality Content, or Fast & Cheap?

Back in the day, high quality content was king with relative costs understood and timing negotiable. In today's world, it's all about how cheap and how quick you can respond to a request. The paradigm has shifted greatly over the years which makes it difficult to...

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