If you have an idea for a product or service, you are going to need to find someone who can help you bring that idea to reality. You will need to find a graphic designer, who can design your logo, and a marketer, who can help you get your message out to the public.

There are a number of factors to consider when hiring a marketing/graphic design company.

1. Knowledge of the Industry

Some marketing and graphic design companies have developed a broad understanding of the industry. Others understand just one aspect of the industry.

Your best bet is to find someone who has broad experience with marketing and graphic design. They should have a good grasp of what works and what doesn’t. This means they should be experienced in print communications, identity packages, website development, illustration, video and photography.

2. They Take the Time to Understand You

One of the most important things to consider, you need to make sure that a marketing/graphic design company understands you. (link to blog https://group2.com/understanding-the-process-when-buying-creative-services/)

This is not a one-size-fits-all industry. Your product matters and needs its own approach. What works for one client will not work for another. They need to understand why your product is different from the competition and what design and marketing approach will work best.

Think about it this way- if they don’t seem focused on understanding what you need from the very first meeting, how can their work reflect you and your brand?

3. They Explain the Design Process

There are a number of steps to the design process. The steps depend on the type of product or service you are making. You need to ask the graphic designer about the process that they will use.

A good design process is creative, but it is also practical. Graphic designers should be able to use creativity to design content that is going to be successful. They should be able to walk you through the process, keep you informed, and explain their creative decisions.

4. A Give and Take

A good graphic designer will guide you through the design process. They will make recommendations to you, but will also encourage you to make the final decision. You should not be afraid to give your opinions on a design.

At the same time, you should be able to trust them so that they make the best design possible. You need to feel comfortable with the graphic designer that you hire.

The main goal of the designer is to create a design that is going to work for your company, and that requires a healthy, frank relationship.

5. The Company Reputation and Price

A good company will have a solid reputation with a price based on their experience. They should have a website, social media pages, and a presence on the web. They should also be able to show you examples of their work.

The price is important, but you should not let it be the only deciding factor. The price should be within your budget, but you should not compromise on quality. You need to make sure that you are getting value for your money.