Back in the day, quality was king with relative costs understood and timing negotiable. In today’s world, it’s all about how cheap and how quick you can respond to a request. The paradigm has shifted greatly over the years which makes it difficult to provide all three at an acceptable level.

Whether you are developing a website or implementing a marketing strategy, quality, cost and timing are the three topics that require the most discussion. In our “instant gratification” world the focus is not always on quality but on having something in hand quick and cheap and not so much on a high-quality finished product designed for maximum, long-term effectiveness.

You have three options when bringing a project to the table.

Create something fast and cheap.

Instant gratification rules the world and sometimes drives our decision making. Whether it’s the quick news feeds on Twitter or getting your products fast from Amazon Prime, the need for speed is almost expected from everyone. However, when you are making a decision that will affect your business short and long term, speed should not be the driver. It can still be reasonable but should not trump quality. Ever.

When you move fast, mistakes are overlooked and it is much more costly to go back and correct than to get it right the first time. The best products and projects are the ones created with quality in mind. Remember…you get what you pay for.

Create something of high quality and fast.

This will cost you. Dearly. But quality is really all you need. Your product must be high quality because your competition is waiting for you to produce junk in order to steal your clients and prospects. Examples of low-grade design services are great selling tools for your competition. Remember that the long-term value on a high-quality product is high. Long-term value on junk is zero.

Develop something of high quality and low cost.

You can find it, but what are you sacrificing? Time? But time is money.

Ask yourself these three questions as you prepare for your next project.

  • Do you want good or do you want great? What are you willing to sacrifice to only be good?
  • Do you want to make the spend up front for great quality or spend more later to upgrade and pay for repairs?
  • Is your business relying on this project to help take it to the next level?

At Group 2, we strive for quality first because we know that’s what really matters. We consistently provide our clients with the best possible product that fits their growth needs and will bring them long-term value.

We will work with your business and educate you on our services. After all, an educated client is always a happy client. Call Group 2 today at 412-605-0834, ext. 3300 or email us at