The impact of video has been a hot topic in marketing since the early 2000’s. In the past few years, though, it has really taken center stage in the marketing industry. It’s easy to see why- according to Cisco, video is expected to make up 82% of internet traffic by 2022.

There are many ways that companies and individuals can use video to their advantage. It is one of the most effective ways to market products or services, and is also one of the easiest to use. It can be effective in any stage of the sales cycle, from the first contact to a customer to promote their business, or to a customer who has already made a purchase to further develop a relationship.


Why Video Marketing is Important in 2021

Video marketing has always been important. However, it has taken a more prominent place in the marketing world in 2021. Here are some of the reasons why:


Video is organic.

If you want to reach a large audience, you need to have a presence on social media. There are so many people with Facebook and Instagram accounts that it is nearly impossible to reach them if you don’t have a presence there. Thanks to the algorithms, it is even more important that you have videos posted on your accounts. A video will get more views than any other type of post. You should always try to post a video first if you want to reach the most people with your account.


You can use video for virtually any industry.

Regardless of the industry you are in, video marketing can be used to promote your products or services. It is a versatile form of content that can be used for anything, from promoting a new product or service to providing useful information to potential customers.


Video marketing is easy.

There are many ways to use videos, but they all require very little effort. You can simply create a message, post it to your social media accounts, and watch the views roll in. You don’t need to spend a lot of time editing or creating videos.


Video marketing is a viable long-term strategy.

Video may be one of the most effective ways to promote your business or services, but it is more than just a fad. It is a very viable strategy that can be used to create long-term growth. The only way to make it even more effective is to use it alongside other strategies, such as social media marketing and traditional advertising.


How Your Business Can Benefit from Video Marketing Today

There are a lot of ways that businesses can benefit from video marketing. Here are a few of the ways that your business can use video to its advantage.


Increase brand awareness.

Your video marketing campaign can be the first contact that potential customers have with your brand. If you create a good first impression, they will be more likely to remember it. Your video can also be used to explain what your business does, as well as what sets it apart from the competition.


Attract new customers.

A video marketing campaign can be used to attract potential customers to your business. You can use it to promote your products and services or to provide useful information to potential customers.


Increase sales.

The ultimate goal of video marketing is to increase sales. If you have a good video marketing strategy, you can use videos to promote your products and services. You can also use videos to provide information that will help potential customers make a decision about a purchase.

Want to learn more about our services and how GROUP 2 can help take your marketing plan to the next level? We are great listeners and enjoy helping our clients think of creative ways to enhance their brand. You can contact us at 412.841.3318 or reach us by email at