The world of marketing is ever-changing, businesses that were once successful may have to change their marketing strategy to stay relevant. Print collateral is any piece of printed material that you give out to advertise your product or service. It is an excellent way...
Rebranding is a common practice among companies and it can happen for many different reasons. If you are a business owner, then it is always a good idea to consider rebranding your company if you need to. A rebrand can make your company more valuable to potential...
The impact of video has been a hot topic in marketing since the early 2000’s. In the past few years, though, it has really taken center stage in the marketing industry. It’s easy to see why- according to Cisco, video is expected to make up 82% of internet traffic by...
According to the Harvard Business Review, a brand is the set of associations that are created in a person’s mind when they think of a product, service, or company. The most popular brands in the world today are not just businesses, but also icons- reflecting a sense...
The bounce rate is a widely used term in the world of online marketing. However, many people are not fully aware of what a bounce rate is. The bounce rate is the percentage of people who enter your website and then exit your website without doing anything else, this...
