Attracting visitors to a new website can be difficult, but it doesn’t have to be. The best way to attract visitors is to go to the fundamentals- why do people want to visit your site? For most people, the purpose of your site is to provide useful information to your visitors and to help them accomplish their goals. Here are some tips to help you produce content that attracts more visitors.
- Focus on Quality, Relevance, and Novelty
When creating content, it is important to focus on the fundamentals. Quality content will help you attract visitors and keep them coming back for more, you need your content to be unique and interesting. You can do this by inserting relevant keywords into your articles. You will also want to create a seamless experience for your visitors by integrating keywords into your site architecture.
You will also want to make sure that the content you are creating is relevant to your audience. If your audience is small business owners, then you will want to create content that relates to small business owners. You can do this by including keywords in your article titles, subheadings, paragraphs, and text links.
Finally, new visitors will not want to read boring content or visit a boring site. If they find your website interesting, however, then they will be more likely to visit your site again. If you are just repeating what other people are saying, then you are likely to have a high bounce rate– people coming, checking out the site for a couple of minutes, then leaving.
You can combat this by making sure that the information on your website is new and interesting. Make sure that your website is updated regularly. If you keep your content up to date, then you will not lose any visitors that are interested in your site. This will also help you to get more visitors in the future.
- Use the Right Keywords
Use keywords that people are searching for in your content (SEO). Google will give you a list of words that people use when searching for information about your topic and make sure to put these keywords throughout your content.
- Images and Video
The days when you could throw up a text-based website and get hits are long over. Visitors expect to be engaged and entertained with images and videos. This will keep your visitors engaged with your site and will make it more interesting for them to view.
- Make Your Site Easy To Use
We have all been to a website for a company, primed, ready to buy- and we can’t. The links are broken, pictures are missing, and the product we are looking for is missing.
It may sound simple, but often the difference between getting a customer and losing one is to merely get them the information they want as painlessly as possible. Make sure that your site is easy to use, make sure that all of the links on your site work and are easy to find. This way, people will be able to find the information they need quickly and efficiently.
- Target a Specific Audience
Finally, keep all of the information on your website relevant to a targeted audience. If you are writing for a specific audience, then make sure that the information on your website is something that they will want to read. This way, people will get the information they need on your site in a quick and efficient manner and will get in the habit of going to your website every day, knowing they will find information geared to their specific interest.
Want to learn more about our services and how GROUP 2 can help take your marketing plan to the next level? We are great listeners and enjoy helping our clients think of creative ways to enhance their brand. You can contact us at 412.841.3318 or reach us by email at info@group2.com.