When to bring in outside partners is a question that every startup must eventually deal with- and Marketing/Graphic Design is no different. To some, it may seem like a waste of money to hire a marketing and graphic design partner at the outset of a startup. After all, you’re just trying to get your feet off the ground and get some traction-why should you have to pay for a marketing partner?
The answer to that question is that it’s better for you to get paying customers as soon as possible. It’s better for you to have the cash flow that comes from generating revenue, even if it’s not a lot of revenue. It’s better for you to get your product out on the market as soon as possible. Most of all, it’s better for you to not have to spend your time doing things that could use someone with expertise and experience.
It comes down to this:
Do you want to spend your time designing the website and social media pages for your business? Do you want to spend your time researching and writing a blog post that helps you grow your audience? Do you want to spend your time designing the packaging for your product?
If you answered yes to any of those questions, you’re the wrong person for the job. Why? Because you are not an expert in those things, and you should not be spending your time doing things that are not helping you grow your business.
So, get yourself a marketing and graphic design partner as soon as possible. It’s important for you to get out there and start generating revenue. It is important to get your product out on the market as soon as possible. It is important for you to get your website and social media marketing pages up and running as quickly as possible.
The #1 Way a Marketing/Graphic Design Partner Can Boost Your Startup Instantly
There are a lot of reasons why a startup should engage the services of a marketing/graphic design partner immediately, but one stands above the rest:
Brand Awareness
Brand awareness is the process of making people aware of your brand, and what it offers. This is done through advertisement.
From the outset, startup companies should make a conscious effort to advertise themselves. But it doesn’t stop there, they should continue to advertise until the brand is synonymous with the product.
A great example of this is Coca-Cola. The company managed to quickly associate its brand with its product, and now when you mention the product, the brand is automatically associated with it.
In the early days of Coca-Cola, many of its competitors used the phrase ‘Delicious and Refreshing’ in their advertisements. This was because the Coca-Cola brand was not yet well-known, and the association between the two had not been established.
When a startup decides to advertise, it needs someone who understands the brand and knows how to successfully advertise it. More than any single thing, engaging the services of a marketing/graphic design partner will help you make the leap to scale your company into a viable business.
Want to learn more about our services and how GROUP 2 can help take your marketing plan to the next level? We are great listeners and enjoy helping our clients think of creative ways to enhance their brand. You can contact us at 412.841.3318 or reach us by email at info@group2.com.