Many small businesses have a hard time picking between photography or illustration for their marketing or advertising plans. Both are very powerful marketing tools and their appropriateness will depend on the situation.
There are many different ways for you to incorporate both photography and illustrations into your marketing and advertising plan. It is important that you choose which type of media will work best for your business and your audience before you begin any kind of campaign or marketing effort to sell your product or service.
When it comes to marketing and advertising, there are many different factors you need to consider. This article will briefly discuss when illustration and photography are best suited for marketing and advertising.
Illustrations Marketing and Advertising Plans
When it comes to illustrations, they can be used in a number of different ways, it can be used to tell a story or to highlight a message. You can use an illustration as the cover of your book or magazine, also advertisements and commercials. The best times to use illustrations in your marketing and advertising are during times when the information is detailed or lengthy.
An illustration is a great marketing tool for businesses that are trying to sell a product that is complicated or abstract. Illustrations can communicate the details of a product to consumers and can help consumers decide if they want to purchase the product. If you are selling a product that is abstract, then illustration will be an important component of your marketing plan.
Consider using illustrations when you need to convey detailed information. If you have a book that you want to sell, then using an illustration on your cover will attract an audience. Similarly, if you have an advertisement for an educational program, then an illustration that illustrates the concept could be the best way to get your message across to potential consumers.
One of the best ways to use an illustration in your marketing and advertising is to use them as an advertisement in print- such as a magazine or newspaper. You can choose a size that will fit in the magazine or newspaper you choose. They tend to look best on paper, a format that lets the viewer take their time and enjoy them.
Photography Marketing and Advertising Plans
The best times to use photography in your marketing and advertising are during times when the information is simple and straightforward. Photography is all about showing what you have visually, which is one reason why it is good for simpler messages and images. If you have an advertisement with a simple image on it, then using photography could be the best option for you.
It is important for you to understand how this will affect your audience, showing them something visually without all the details could help them understand what the message or image means more quickly than if they had read the information with no visual aid.
Photography is best used to sell products that have specific properties and can be photographed easily, this can help small businesses show off their products in a real-world setting. If you are selling a product that does not have many details but has lots of specific properties, then photography will be the best option for you.
Photography is also versatile, and easily adaptable to both screens and to print. It also is an excellent choice if you are employing models, as good quality photographers are relatively cheap and proficiency in photo-editing programs such as Photoshop is already an industry standard.
Want to learn more about our services and how GROUP 2 can help take your marketing plan to the next level? We are great listeners and enjoy helping our clients think of creative ways to enhance their brand. You can contact us at 412.841.3318 or reach us by email at info@group2.com.