Meet The Team
Kelly founded Group 2 in 1988, the result of a lifelong goal to run his own business. Well-rounded tenures at a large Fort Lauderdale advertising agency, a small production studio in Pittsburgh and ultimately managing the Creative Services group at Mellon Bank in Pittsburgh provided him with the skill-set required to tackle the necessary disciplines of business ownership.
With G2 hitting the 30+ year mark, the experience has been most rewarding. Being able to service a diverse client base and having an impact on the outcome of their marketing efforts is a continual “fuel” to maintain the successful venture with integrity and quality craftsmanship.
Kelly grew up in a small West Virginia town, moving to Pittsburgh in the mid-70’s to attend The Ivy School of Professional Art, majoring in design with a minor in photography. Upon graduation, a move to Florida provided the opportunity to align with a quality advertising agency and gain real-world experience. His involvement with the agency’s largest client, Piper Aircraft, provided a solid foundation and confirmed the decision to make it a career!
Residing with his wife Lisa in Gibsonia, PA, Kelly’s greatest accomplishment – with Lisa being the primary reason – is having raised three sons that have grown into great young men; Brandon, Tyler and Dylan. Adding daughter-in-law Jess, grandson Shane and granddaughter Taryn into the family has been the icing on the cake!
DIRECTOR OF BUSINESS DEVELOPMENT
Laurie brings more than 25 of marketing communications and publishing expertise to Group 2. She has worked as a marketing communications director responsible for several organizations’ communications efforts, as a representative for firms that support marketing communications professionals and as a freelance graphic designer. Her knowledge base includes website development, branding, video and multimedia, publishing, direct mail, event promotion and social media marketing in the retail, corporate, nonprofit and restaurant industries.
Laurie has worked with or for many of Pittsburgh’s communications firms. Because of this encompassing background, she fully understands the details of developing effective mar com vehicles, the value of top-quality products, the importance of a smooth unencumbered process and the need for a trustworthy knowledgeable team.
Laurie’s background includes fine arts training at Bowling Green State University and a Bachelor of Science degree in Graphic Design from LaRoche College, graduating cum laude. When she’s not wearing her Group 2 hat, she’s wearing roller skates and chasing after her two daughters and Chihuahua.
SENIOR DESIGNER, ILLUSTRATOR
A native Pittsburgher with 25+ years of design, illustration and animation experience, Ron has always been driven to be creative — he’s at his his best when presented a design challenge in need of “outside of the box” attention. Developing the most creative yet logical path to a design solution is something that Ron feels is important to provide a client.
The ability to adapt to the ever-changing creative landscape has afforded Group 2 the flexibility to utilize Ron as a “jack of all trades” in most every conceivable instance — allowing Group 2 to stay in-house when it comes to adding a unique element to any given project. In addition to a strong graphic design and illustration base, Ron’s animation talents and knack for dimensional concepting makes him the “go to guy” when a project comes through the shop in need of either of these skill-sets — from initial brainstorming to final execution.
Ron and his family reside in the South Hills. He enjoys participating in any activity that involves family and friends, coaching and volunteering in his community’s youth sports programs, chainsaw sculpting, fishing/canoeing/camping – anything “outdoorsy”, and tinkering around the house.
SENIOR DESIGNER, JR. DEVELOPER
Linda began her career as an intern for Group 2 while attending the Art Institute of Pittsburgh. Her enthusiasm and diligence earned her a role as staff designer upon graduation in March 1992.
Because Group 2 is a boutique firm, Linda was able to hone her abilities to manage projects from concept to completion. Strong organizational skills and a keen eye for consistency enable her to provide clients with a finished product that is not only aesthetically pleasing, but also highly efficient.
Linda is from the modest steel town of McKeesport, PA. She can often be found running or hiking in the city and county parks.
DESIGNER, SOCIAL MEDIA STRATEGIST
A native of upstate New York (Elmira to be exact), Erin grew up in a small town but always dreamed of living the city life. She’s the product of a very close Irish/Armenian family and wouldn’t change it for the world! One of her greatest passions in life is traveling and experiencing things for the first time. “Life begins at the end of your comfort zone” has always been a motto she tries to live by.
Growing up, Erin always knew she wanted to do something in the creative field. She graduated from Rochester Institute of Technology in May of 2012 with a Bachelors Degree in Imaging Art and Sciences and a minor in Marketing. In her free time, Erin can usually be found with a camera in hand. In addition to being a designer, Erin is also a freelance photographer/videographer. One of her greatest passions in life is connecting with people whether it be through a lens or an honest conversation.
Erin is the newest member of the Group 2 team having been with the company since March 2013. She brings a fresh spark to the office and keeps the company up-to-date with the latest trends by managing the Group 2 social media accounts. Erin looks forward to what lies ahead and is so proud to call herself a member of the Group 2 Design team!