News/Media

How to Design a Great Brand

How to Design a Great Brand

According to the Harvard Business Review, a brand is the set of associations that are created in a person’s mind when they think of a product, service, or company. The most popular brands in the world today are not just businesses, but also icons- reflecting a sense...

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What the Heck is a Bounce Rate?

What the Heck is a Bounce Rate?

The bounce rate is a widely used term in the world of online marketing. However, many people are not fully aware of what a bounce rate is. The bounce rate is the percentage of people who enter your website and then exit your website without doing anything else, this...

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Why You Need A Graphic Design Company in 2021

Why You Need A Graphic Design Company in 2021

Hiring a professional graphic design company can be a great way to get your business noticed. The graphic design company can leverage its expertise in branding, logo design, and marketing to get your business the exposure it needs in the 21st-century attention...

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Client Retention: the Do’s and Don’ts

Client Retention: the Do’s and Don’ts

Customer service and maintaining a strong working relationship with your clients should always be a top priority. Sometimes it takes a lot of work and time, but in the end, client retention is King. It’s a competitive workplace out there. Keeping what you have and...

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Non-Profit Volunteering: Everyone Wins

Non-Profit Volunteering: Everyone Wins

The benefits of participating as a company and team Let’s face it, after a long work week, and in some cases, shuttling kids around to different activities, it’s sometimes tough trying to find a few extra hours for non-profit volunteering with a worthy cause. And,...

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Client Relationship Management Outside your Comfort Zone

Client Relationship Management Outside your Comfort Zone

Our industry often gets requests that aren't perfectly suited for our day-to-day core business strengths. Does good Client Relationship Management mean offering everything your client/prospect needs? Most of us have solid strengths in certain fields and weaknesses in...

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Print Ads: the Past or the Future?

Print Ads: the Past or the Future?

Don’t break out the black dress or suit just yet, print ads are still alive- despite the rumors. While digital marketing certainly is the favored contender in the marketing arena, print ads are still powerful. Digital, social, and mobile are the current heroes but in...

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The Key to a Successful Client-Agency Relationship

The Key to a Successful Client-Agency Relationship

We have all had a client-agency relationship that went south – and not for vacation. We can chalk it up to a “learning experience” and continue to think of different ways to communicate how the process works when buying “creative intelligence”. But just when you think...

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