Let’s get right to the point on this one. If building a mobile-friendly site or upgrading your existing site to become mobile-friendly is not part of your marketing plan you might as well turn your business over to your competition right now. You cannot help but notice that almost everyone today is on their mobile checking email, making online purchases, finding directions, trying to find a good restaurant or just searching for something to do.

Simply put, users are spending much more time on their mobile and your site needs to be user friendly or you will lose a viewer/prospect within the first 10 seconds. There are too many options out there for someone to waste time trying to get your site to comply to their viewing needs. It’s all about the “user experience”, and it should be. Our friends at Google want everyone to have a stellar user experience and they are now going to great lengths to make that happen.

Let’s briefly discuss the buzz with Google regarding their mobile-first indexing. Just what exactly is mobile-first indexing?

“Mobile-first indexing means that we’ll use the mobile version of the content for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for. Webmasters will see significantly increased crawling by Smartphone Googlebots, and the snippets in the results, as well as the content on the Google cache pages, will be from the mobile version of the pages.”
Google Webmaster Central Blog – December 18, 2017

How do you know if your site is mobile ready according to Google? Below is our condensed version.

  • Your mobile version of the site must have important, high-quality content. This includes text, images (with alt-attributes), and videos – in the usual crawlable and indexable formats.
  • Structured data is important for indexing and search features that users love: it should be both on the mobile and desktop version of the site.
  • Metadata should be present on both versions of the site. It provides hints about the content on a page for indexing and serving.
  • No changes are necessary for interlinking with separate mobile URLs (m.-dot sites). For sites using separate mobile URLs, keep the existing link rel=canonical and link rel=alternate elements between these versions.
  • Ensure the servers hosting the site have enough capacity to handle potentially increased crawl rate. This doesn’t affect sites that use responsive web design and dynamic serving, only sites where the mobile version is on a separate host, such as m.example.com.

In a nutshell…mobile-indexing now trumps desktop due to the huge increase in mobile users. Therefore, not having a mobile-friendly site will hurt your rankings and those that invest in one will receive a Google pat on the back. Nothing screams revenue more than a nod from Google.

Is your website ready for the future? Is your marketing plan ready to take your bottom line to the next level? We do not recommend waiting any longer to implement a responsive design. Time is money and you don’t want to give your competition the market lead.

You can always depend on Group 2 to help with your marketing and website needs. Let us help you create a competitive edge and make your prospects have a great mobile experience. Call us today at 412.605.0834, ext. 3000 or reach us by email at info@group2.com.