by GROUP 2 - Pittsburgh | Oct 27, 2021
Rebranding is a common practice among companies and it can happen for many different reasons. If you are a business owner, then it is always a good idea to consider rebranding your company if you need to. A rebrand can make your company more valuable to potential...
by GROUP 2 - Pittsburgh | Oct 12, 2021
The impact of video has been a hot topic in marketing since the early 2000’s. In the past few years, though, it has really taken center stage in the marketing industry. It’s easy to see why- according to Cisco, video is expected to make up 82% of internet traffic by...
by GROUP 2 - Pittsburgh | Sep 14, 2021
According to the Harvard Business Review, a brand is the set of associations that are created in a person’s mind when they think of a product, service, or company. The most popular brands in the world today are not just businesses, but also icons- reflecting a sense...
by GROUP 2 - Pittsburgh | Aug 17, 2021
The bounce rate is a widely used term in the world of online marketing. However, many people are not fully aware of what a bounce rate is. The bounce rate is the percentage of people who enter your website and then exit your website without doing anything else, this...
by GROUP 2 - Pittsburgh | Aug 3, 2021
In order to develop a successful marketing strategy, you first need to figure out your company’s pain points. The goal is to develop a marketing strategy that will differentiate your company from others. A pain point is anything that is currently causing your company...
by GROUP 2 - Pittsburgh | Jul 21, 2021
Many small businesses have a hard time picking between photography or illustration for their marketing or advertising plans. Both are very powerful marketing tools and their appropriateness will depend on the situation. There are many different ways for you to...