The Impact of Video in Today’s Marketing World

The Impact of Video in Today’s Marketing World

The impact of video has been a hot topic in marketing since the early 2000’s. In the past few years, though, it has really taken center stage in the marketing industry. It’s easy to see why- according to Cisco, video is expected to make up 82% of internet traffic by...
How to Design a Great Brand

How to Design a Great Brand

According to the Harvard Business Review, a brand is the set of associations that are created in a person’s mind when they think of a product, service, or company. The most popular brands in the world today are not just businesses, but also icons- reflecting a sense...
What the Heck is a Bounce Rate?

What the Heck is a Bounce Rate?

The bounce rate is a widely used term in the world of online marketing. However, many people are not fully aware of what a bounce rate is. The bounce rate is the percentage of people who enter your website and then exit your website without doing anything else, this...