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G2 Blog

Understanding the Process When Buying Creative Services

We have all had a client relationship that went south – and not for vacation. We can chalk it up to a “learning experience” and [...]

June 20th, 2019|Categories: Blog Posts|Tags: , , , , , |Comments Off on Understanding the Process When Buying Creative Services

How to Handle Requests Outside of Your Business Comfort Zone

Our industry, along with just about all others, often get requests that aren't perfectly suited for our day-to-day core business strengths. Do you offer everything [...]

May 1st, 2019|Categories: Blog Posts, Tips & Tricks|Tags: , , , |Comments Off on How to Handle Requests Outside of Your Business Comfort Zone

Graphic Design Services – Quality, Cost or Quick Delivery?

Back in the day, quality was king with relative costs understood and timing negotiable. In today's world, it's all about how cheap and how quick [...]

April 5th, 2019|Categories: Blog Posts, Tips & Tricks|Tags: , , , , |Comments Off on Graphic Design Services – Quality, Cost or Quick Delivery?

Website design for your organization – Are you a fan of a custom site or do-it-yourself (DIY) site?

An obvious question when thinking about building a new website or revamping a current site is how should it be developed, work with a professional [...]

March 11th, 2019|Categories: Blog Posts|Tags: , , , , |Comments Off on Website design for your organization – Are you a fan of a custom site or do-it-yourself (DIY) site?

Flexible Work Hours & Working from Home – Do You Have What it Takes to Make it Work?

We have all dreamed at one point or another about flexible work and work from home schedules. The cold rainy days bring on thoughts of [...]

January 18th, 2019|Categories: Blog Posts, Tips & Tricks|Tags: , , , |Comments Off on Flexible Work Hours & Working from Home – Do You Have What it Takes to Make it Work?

Emotional Intelligence. What is it and Why All the Press These Days?

Emotional Intelligence is the ability to: recognize, understand, and manage our own emotions. recognize, understand, and influence the emotions of others. it means being aware [...]

December 20th, 2018|Categories: Blog Posts|Tags: , , , , |Comments Off on Emotional Intelligence. What is it and Why All the Press These Days?

How to Build a Board that Contributes to Fundraising

Building a Board of Directors to help you fundraise. Genius idea, but not always easy to activate. We enjoyed reading Carlotta Ungaro's article on “Practical Steps [...]

November 29th, 2018|Categories: Blog Posts, Tips & Tricks|Tags: , , , |Comments Off on How to Build a Board that Contributes to Fundraising

Instilling the Military Veteran Experience into Our Younger Culture

The value of seasoned Veterans nurturing the younger generations, whether in the workplace and/or in our personal lives, can only help to improve the future. [...]

November 15th, 2018|Categories: Blog Posts|Tags: , , , , , |Comments Off on Instilling the Military Veteran Experience into Our Younger Culture

Case Study: Equitrans Midstream Corporation

About the Client Equitrans Midstream Corporation was formed as a publicly traded, standalone entity when EQT Corporation announced plans to separate its midstream business (gathering, transmission [...]

October 31st, 2018|Categories: Blog Posts, Case Study, Company News, Our Projects|Tags: , , , , , |Comments Off on Case Study: Equitrans Midstream Corporation

4 Ways to Add Value to Client Conversations

Always helping. Always learning. Always listening to the wants and needs of your clients and prospects will keep you ahead of the game and in [...]

October 17th, 2018|Categories: Blog Posts|Tags: , , , , |Comments Off on 4 Ways to Add Value to Client Conversations

Benefits of Donating Your Time to Charitable Causes

The benefits of participating as a company and team Let’s face it, after a long work week and in some cases, shuttling kids around to [...]

October 3rd, 2018|Categories: Blog Posts|Tags: , , , , |Comments Off on Benefits of Donating Your Time to Charitable Causes

Case Study: North Star Financial Services

About the Client North Star Family of Financial Services provides high quality investment strategies that address investors’ specific needs and objectives. The company’s audience includes [...]

September 5th, 2018|Categories: Blog Posts, Case Study, Company News, Our Projects|Tags: , , , , , |Comments Off on Case Study: North Star Financial Services

What the heck is UX Copy and why does it matter?

The User Experience UX, better known as User Experience, refers to the experience that people have while interacting with your product online. Copy, well it’s [...]

August 8th, 2018|Categories: Blog Posts, Tips & Tricks|Tags: , , , , |Comments Off on What the heck is UX Copy and why does it matter?

Interesting Articles on Personal Branding and Online Marketing

Have a couple of free minutes? Check out a few of these interesting articles on personal branding and online marketing that we've been reading recently: [...]

August 1st, 2018|Categories: Interesting Articles|Tags: , , , |Comments Off on Interesting Articles on Personal Branding and Online Marketing

Is Your Website Ready for the Future?

Let’s get right to the point on this one. If building a mobile-friendly site or upgrading your existing site to become mobile-friendly is not part [...]

July 18th, 2018|Categories: Blog Posts, Tips & Tricks|Tags: , , , |Comments Off on Is Your Website Ready for the Future?

Re-engaging With an Ex-client or Missed Opportunity. Make It Work for You.

Customer service and maintaining a strong working relationship with your clients should always be a top priority. Sometimes it takes a lot of work and [...]

July 5th, 2018|Categories: Blog Posts, Tips & Tricks|Tags: , , , , |Comments Off on Re-engaging With an Ex-client or Missed Opportunity. Make It Work for You.

Effective Communication Protocols

Meeting new people, overseeing a business transaction, building trust, whether personal or professional, these actions all begin with some form of communication. We spend a [...]

June 21st, 2018|Categories: Blog Posts|Tags: , , , , , , |Comments Off on Effective Communication Protocols

Stats That Will Motivate You to “Keep On Blogging”

Blogging. We often hear about the importance of it and the impact it will have on driving traffic to your website. It takes a while [...]

June 6th, 2018|Categories: Blog Posts, Tips & Tricks|Tags: , , , , |Comments Off on Stats That Will Motivate You to “Keep On Blogging”

Google Maps: Action Required by June 11, 2018

PUBLIC SERVICE ANNOUNCEMENT - For all whose websites embed Google maps, change is right around the corner. On May 2, 2018, Google introduced Google Map [...]

May 17th, 2018|Categories: Tips & Tricks|Tags: , , , , , , |Comments Off on Google Maps: Action Required by June 11, 2018

Are you managing your time effectively or is time managing you?

Multiple projects with rapidly approaching deadlines, client meetings, personnel reviews, employee training, social media audits, etc. Oh, and let’s not forget to check all those [...]

May 9th, 2018|Categories: Blog Posts, Tips & Tricks|Tags: , , , , , |Comments Off on Are you managing your time effectively or is time managing you?

Transparency is the new black. It looks good on everyone.

Customer loyalty. Retention. Referrals. Leads. Recommendations. Everyone is fighting for them but who captures the most and why? These words are used everyday when discussing [...]

April 25th, 2018|Categories: Blog Posts, Tips & Tricks|Tags: , , , , , |Comments Off on Transparency is the new black. It looks good on everyone.

Quick Reads – Advertising and Design

Do you have a few minutes? Here are a couple of interesting articles on advertising and design you may want to check out: 15 Mind-Blowing [...]

April 18th, 2018|Categories: Interesting Articles, Tips & Tricks|Tags: , , , , |Comments Off on Quick Reads – Advertising and Design

Print should be in your marketing strategy. Seriously.

Don’t break out the black dress or suit just yet, print is still alive despite the rumors. While digital marketing certainly is the favored contender [...]

April 4th, 2018|Categories: Blog Posts, Tips & Tricks|Tags: , , , , , , |Comments Off on Print should be in your marketing strategy. Seriously.

Interesting Articles on Branding and Marketing

Have a couple of free minutes? Check out a few of these interesting articles on branding and marketing that we've been reading recently: 12 Unusual [...]

March 28th, 2018|Categories: Interesting Articles|Tags: , , , , |Comments Off on Interesting Articles on Branding and Marketing

30 Years in Business. 5 Traits to help keep you aligned.

While you might have been busy celebrating the birth of Rihanna and Adele, rocking out to Bad Medicine, trying to figure out Who Framed Roger [...]

Search Engine Optimization (SEO) Success – Let’s be real

And then the client said, “I want to be ranked by tomorrow”. Oh boy, we love having this conversation with clients and prospects. A lot [...]

February 28th, 2018|Categories: Blog Posts, Tips & Tricks|Tags: , , , , , |Comments Off on Search Engine Optimization (SEO) Success – Let’s be real

Unusual Things That Build A Brand

Lots of factors contribute to building your brand. But there are a few things that individuals with strong brand in common. Here are a few [...]

February 21st, 2018|Categories: Interesting Articles, Tips & Tricks|Tags: , , , |Comments Off on Unusual Things That Build A Brand

Managing Client Expectations – 6 Tips to Help Ensure Client Satisfaction 

Consistent and ongoing communication is the key to any successful relationship. I think we can all agree that some are better at this task than others. However, [...]

February 16th, 2018|Categories: Blog Posts, Tips & Tricks|Tags: , , , , , |Comments Off on Managing Client Expectations – 6 Tips to Help Ensure Client Satisfaction 

Create and Deliver Value – The Importance of Having a Sound Marketing Plan

Wall Street wants to know, investor’s and staff want to know. Hell, even your mom wants to know! How do you plan to make your [...]

November 16th, 2017|Categories: Blog Posts, Tips & Tricks|Tags: , , , , , |Comments Off on Create and Deliver Value – The Importance of Having a Sound Marketing Plan
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