News/Media

How to Design a Great Brand

How to Design a Great Brand

According to the Harvard Business Review, a brand is the set of associations that are created in a person’s mind when they think of a product, service, or company. The most popular brands in the world today are not just businesses, but also icons- reflecting a sense...

read more
5 Tips to Help Your Website Content Attract More Visitors

5 Tips to Help Your Website Content Attract More Visitors

Attracting visitors to a new website can be difficult, but it doesn’t have to be. The best way to attract visitors is to go to the fundamentals- why do people want to visit your site? For most people, the purpose of your site is to provide useful information to your...

read more
7 Situations When A Company Should Consider Rebranding

7 Situations When A Company Should Consider Rebranding

Rebranding is a common practice among companies and it can happen for many different reasons. If you are a business owner, then it is always a good idea to consider rebranding your company if you need to. A rebrand can make your company more valuable to potential...

read more
The Impact of Video in Today’s Marketing World

The Impact of Video in Today’s Marketing World

The impact of video has been a hot topic in marketing since the early 2000’s. In the past few years, though, it has really taken center stage in the marketing industry. It’s easy to see why- according to Cisco, video is expected to make up 82% of internet traffic by...

read more
How to Design a Great Brand

How to Design a Great Brand

According to the Harvard Business Review, a brand is the set of associations that are created in a person’s mind when they think of a product, service, or company. The most popular brands in the world today are not just businesses, but also icons- reflecting a sense...

read more
What the Heck is a Bounce Rate?

What the Heck is a Bounce Rate?

The bounce rate is a widely used term in the world of online marketing. However, many people are not fully aware of what a bounce rate is. The bounce rate is the percentage of people who enter your website and then exit your website without doing anything else, this...

read more