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Equitrans MidstreamEquitrans Midstream
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Colorworks PaintingColorworks Painting
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Mount Nittany HealthMount Nittany Health
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Lutheran SeniorLife FoundationLutheran SeniorLife Foundation
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Burns WhiteBurns White
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Pittsburgh Field ClubPittsburgh Field Club
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Invent Penn StateInvent Penn State
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Thiel CollegeThiel College
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Interphase MaterialsInterphase Materials
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Giant EagleGiant Eagle
Developing Creative Strategies, Producing Compelling Results!
GROUP 2 has been creating brand strategies, identity programs, print collateral, websites, videos and more for 35+ years.
Our work, spanning across multiple industries from B2C, B2B and non-profits, continues to provide results that compete well in the marketplace and strengthen your bottom line.
In today’s dynamic digital world, strong creative and messaging is critical. Your brand has to stand out in print, digital, video, and signage amid a noisy, crowded business landscape.
GROUP 2 partners with you to create the voice and style that resonates with your audience. With a team of passionate pros in marketing, design, and branding, we go full tilt to take your business to the next level – with an approach that keeps connectivity at the forefront.
Let us turn your next marketing campaign into a memorable one that will make you stand out in the crowd!
Video Samples
We Deliver…
G2 Core Team
Learn more about the GROUP 2 team and see what makes us tick at both work and play. As individuals, we bring a diverse set of skills, interests, and talents to the table. As a team, we come together to drive powerful growth and visibility for our valued clients.
Blog
What the Heck is a Bounce Rate?
The bounce rate is a widely used term in the world of online marketing. However, many people are not fully aware of what a bounce rate is. The bounce rate is the percentage of people who enter your website and then exit your website without doing anything else, this...
Identifying Your Company’s Pain Points When Developing a New Marketing Strategy
In order to develop a successful marketing strategy, you first need to figure out your company’s pain points. The goal is to develop a marketing strategy that will differentiate your company from others. A pain point is anything that is currently causing your company...
Photography or Illustration? When to Consider Each for Marketing or Advertising Plans
Many small businesses have a hard time picking between photography or illustration for their marketing or advertising plans. Both are very powerful marketing tools and their appropriateness will depend on the situation. There are many different ways for you to...
Creating Difference
GROUP 2 – founded in 1988 – is a Pittsburgh marketing and communications firm, offering creative services to a diverse client base. The company was established on the foundation of providing a premium quality offering at a fair price and in a timely manner, which still aligns with the company goals today.
We are creative marketing and branding professionals – experienced and road-tested. We are committed to doing what it takes to meet your objectives. And we are ready to serve as your partner in developing a campaign that delivers. Our core services are listed below. Really, there are no limits to the service we can provide. As a longstanding creative boutique agency, we have access to the skills and expertise of an eclectic pool of outstanding talent.
Creative Strategy
No cookie cutters here. This is about your brand, your needs, your market, and your resources. Exploring and understanding these elements of your business are at the core of our service to you. With that understanding, we develop a custom creative strategy that ensures the visual harmony, consistency, and effectiveness of all components of your campaign.
Marketing and Communications Planning & Development
An effective, long-term marketing strategy relies on a comprehensive planning process. Our GROUP 2 creative team, strategy advisers and writers collaborate with you in a series of discovery and idea-sharing sessions. From there, a premium plan will be developed, which will engage mediums that generate maximum ROI while working within your budget and time frame.
Messaging, Value Proposition & Key Content Platforms
So, what’s the story of your brand or product? How should you tell it? Where and to whom will you tell it? Not to worry. Our team handles everything from data compilation to creative processing in order to craft messaging that effectively expresses your brand identity and value propositions. The takeaway is a complete menu of messaging and communication tools that live long and harmoniously with all elements of your campaign while making it simple to tell your story from any platform.
Management of All Partnered Resources
At GROUP 2, we vet, coordinate, and manage all participants in all facets of a campaign. We assume accountability in ensuring that each partner and vendor provides the absolute best and most appropriate product or service to meet your needs. Our network of professionals brings to your campaign well over 100 years of combined experience and success. Once contracted, we will provide you with an entire network profile.