Group 2 – founded in 1987 and headquartered in the Lawrenceville area of Pittsburgh – is an integrated marketing and communications firm offering creative services to a diverse client base. The company was established on the foundation of providing a premium quality offering at a fair price and in a timely manner, which still aligns with the company goals today.
Creative Strategy – No cookie cutters here. This is about your brand, your needs, your market, and your resources. Exploring and understanding these elements of your business are at the core of our service to you. With that understanding, we develop a custom creative strategy that ensures the visual harmony, consistency, and effectiveness of all components of your campaign. View our work.
Marketing and Communications Planning & Development – An effective, long-term marketing strategy relies on a comprehensive planning process. Our Group 2 creative team, strategy advisers and writers collaborate with you in a series of discovery and idea-sharing sessions. From there, a premium plan will be developed, which will engage mediums that generate maximum ROI while working within your budget and time frame. Discover how we do it!
Messaging, Value Proposition & Key Content Platforms – So, what’s the story of your brand or product? How should you tell it? Where and to whom will you tell it? Not to worry. Our team handles everything from data compilation to creative processing in order to craft messaging that effectively expresses your brand identity and value propositions. The takeaway is a complete menu of messaging and communication tools that live long and harmoniously with all elements of your campaign while making it simple to tell your story from any platform.
Management of All Partnered Resources – At Group 2, we vet, coordinate, and manage all participants in all facets of a campaign. We assume accountability in ensuring that each partner and vendor provides the absolute best and most appropriate product or service to meet your needs. Our network of professionals brings to your campaign well over 100 years of combined experience and success. Once contracted, we will provide you with an entire network profile.