Pretty & Smart

posted on April 30th 2015 in Blog with 0 Comments

For most of the past 20 years since the first business-driven Web sites began to appear, the goal of Web design has primarily been to grab attention – to impress through ‘look and feel.’

Read Article

An Investment in Equity

posted on April 17th 2015 in Blog with 0 Comments

In the marketing world, you have likely heard conversations about how your “brand” has a significant impact on your business success. If not, perhaps you live under a rock.

A brand is the essence of a company’s own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique “you”. Otherwise, the brand is a facade and will fall into the “just another” category.

Read Article