G2 Blog
Case Study: North Star Financial Services
About the Client North Star Family of Financial Services provides high quality investment strategies that address investors’ specific needs and objectives. The company’s audience includes [...]
Is your logo ready for a refresh?
Is your company logo keeping up with the test of time? Are you in denial because you don’t want to invest in refreshing the face [...]
What the heck is UX Copy and why does it matter?
The User Experience UX, better known as User Experience, refers to the experience that people have while interacting with your product online. Copy, well it’s [...]
Interesting Articles on Personal Branding and Online Marketing
Have a couple of free minutes? Check out a few of these interesting articles on personal branding and online marketing that we've been reading recently: [...]
Is Your Website Ready for the Future?
Let’s get right to the point on this one. If building a mobile-friendly site or upgrading your existing site to become mobile-friendly is not part [...]
Re-engaging With an Ex-client or Missed Opportunity. Make It Work for You.
Customer service and maintaining a strong working relationship with your clients should always be a top priority. Sometimes it takes a lot of work and [...]
Effective Communication Protocols
Meeting new people, overseeing a business transaction, building trust, whether personal or professional, these actions all begin with some form of communication. We spend a [...]
Stats That Will Motivate You to “Keep On Blogging”
Blogging. We often hear about the importance of it and the impact it will have on driving traffic to your website. It takes a while [...]
Client Spotlight – North Star
Group 2 was recently hired by Chicago-based North Star Investment Management Corporation to upgrade their brand identity and create two new websites for their product [...]
How Effective Is Your Company Workflow?
Workflow. Do you have one and do you even know what it is? Why would you need an efficient workflow? What are the benefits and [...]
Google Maps: Action Required by June 11, 2018
PUBLIC SERVICE ANNOUNCEMENT - For all whose websites embed Google maps, change is right around the corner. On May 2, 2018, Google introduced Google Map [...]
Are you managing your time effectively or is time managing you?
Multiple projects with rapidly approaching deadlines, client meetings, personnel reviews, employee training, social media audits, etc. Oh, and let’s not forget to check all those [...]
Transparency is the new black. It looks good on everyone.
Customer loyalty. Retention. Referrals. Leads. Recommendations. Everyone is fighting for them but who captures the most and why? These words are used everyday when discussing [...]
Quick Reads – Advertising and Design
Do you have a few minutes? Here are a couple of interesting articles on advertising and design you may want to check out: 15 Mind-Blowing [...]
Print should be in your marketing strategy. Seriously.
Don’t break out the black dress or suit just yet, print is still alive despite the rumors. While digital marketing certainly is the favored contender [...]
Interesting Articles on Branding and Marketing
Have a couple of free minutes? Check out a few of these interesting articles on branding and marketing that we've been reading recently: 12 Unusual [...]
30 Years in Business. 5 Traits to help keep you aligned.
While you might have been busy celebrating the birth of Rihanna and Adele, rocking out to Bad Medicine, trying to figure out Who Framed Roger [...]
Search Engine Optimization (SEO) Success – Let’s be real
And then the client said, “I want to be ranked by tomorrow”. Oh boy, we love having this conversation with clients and prospects. A lot [...]
Unusual Things That Build A Brand
Lots of factors contribute to building your brand. But there are a few things that individuals with strong brand in common. Here are a few [...]
Managing Client Expectations – 6 Tips to Help Ensure Client Satisfaction
Consistent and ongoing communication is the key to any successful relationship. I think we can all agree that some are better at this task than others. However, [...]
Creative Dates in Pittsburgh
Want to switch it up a little for Valentine's Day? Check out the suggestions in this NEXT Pittsburgh article, "8 creative dates in Pittsburgh for [...]
Ranking Amazon’s HQ2 Short List
As you've probably heard Pittsburgh made Amazon’s "short list" for HQ2. This article by GeekWire provides a look the 20 finalists, "Ranking Amazon's HQ2 [...]
Create and Deliver Value – The Importance of Having a Sound Marketing Plan
Wall Street wants to know, investor’s and staff want to know. Hell, even your mom wants to know! How do you plan to make your [...]
